Branding yourself in the digital world
Event Date: 04/24/2019
Event Time: 6pm-8:30pm
Event Location: FreeWheel, 1407 Broadway (Between 38th and 39th), NYC
Join WICT New York and Joanne Tombrakos as she leads us to getting our story straight and in branding ourselves in the digital world.
What’s my Brand?
What should I say about myself?
Am I sending out the right message of who I am?
What exactly is the message I’m sending and is it successful?
These are questions we ask ourselves when we’re trying to position ourselves in the work place, in our careers, and in life in general. It can be daunting when trying to market yourself for a career change or for advancement within your current organization. So where do you begin?
This workshop will help you dig deep with exercises designed to help you tell your story. Being clear on who you are and what you’ve accomplished will set the ground work for how you present yourself online, on your resume, at work, and in one-on-one conversations.
Joanne has written several books including Getting Your Personal Brand Story Straight which is the workbook we’ll be using during the workshop.
6PM – Check-in/Networking
6:30PM-8PM – Workshop
8PM-8:30PM – Networking with Joanne
Members: $25 | Non-Members: $40
Light bites and beverages included
*Attendees will receive a copy of Joanne’s workbook
A Storyteller, Marketing Strategy Consultant, Personal Brand Advisor and Coach, Content Creator and Editor
A Storyteller, Marketing Strategy Consultant, Personal Brand Advisor and Coach, Content Creator and Editor, Joanne Tombrakos believes that in the end the business of marketing is still about humans connecting to humans.
Her advertising career started in 1983 at a then fledgling country music station in Philadelphia that nobody believed would survive. Both the station and Joanne’s career continue to thrive to this day. She has since held positions as an advertising executive at both the national and local level in sales and marketing working for media giants including CBS and Time Warner, helping businesses use what we now consider traditional media to promote brand awareness and convert customers. Her unique eye and insight stems from this background which connected her with a variety of business in multiple sectors.
Today she does a version of the same thing except using digital platforms, social media and content marketing. Above all she considers herself a writer, the author of three books including her most recent workbook, Getting Your Personal Brand Story Straight – 10 exercises to help you get clear on the story you want to tell. She has been teaching Digital Marketing, Social Media and Real World Courses at NYUSPS since 2013 as well as at the Katz School of Business at Yeshiva.
A fierce supporter of women’s rights, education and the environment, Joanne resides in New York City where she can be found spending time with the people who mean most and writing the next chapter of her own personal brand story. You can follow Joanne’s musings on a variety of social channels @joannetombrakos.