Co-Founder & CEO
At age 23, Tammy had an idea for a social media-driven campaign that would inspire Millennials to fundraise for girls’ education in low-income countries. She shared her idea for She’s the First with a Facebook friend, Christen Brandt. On November 1, 2009, they launched it in the form of a YouTube video. That one video became a movement that now reaches millions and has changed life outcomes for more than 800 STF Scholars in 11 countries.
Tammy oversees business strategy, communications, development, and brand partnerships for the education nonprofit She’s the First, which she founded in 2009. In 2015 and 2016, Tammy led She’s the First to million-dollar revenue years.
Previously, Tammy worked for Hearst Magazines, where she founded three profitable digital properties for Seventeen.com and became Seventeen’s first social media editor, a position in which she earned top industry honors.
Tammy is a first-generation college graduate who attended The College of New Jersey, earning a B.A. in journalism, summa cum laude. Voted “Most Shy” in her high school yearbook, Tammy is anything but shy today. She is an outspoken, contagiously passionate leader who has been shortlisted by Fast Company, Forbes, and Marie Claire. She is the 2013 recipient of Diane von Furstenberg’s People’s Voice Award and a 2016 Women’s eNews 21 Leaders Award. One of her personal triumphs was finishing the NYC Marathon in 2014 and sponsoring nine STF Scholars in the process.
Co-Founder & CPO
Christen is a feminist and women’s rights advocate who knows that quality education is the key to a more equal world. She was a student and scholarship recipient at Syracuse University when starting She’s the First, and she now oversees the programs side of STF. When she’s not jet-setting to visit our local partners, you can often find her teaching a self-defense class or speaking on the importance of education and empowerment.