Tech it Out:Data-Driven Decision Making
Part 3 of WICT NY’s 4 Part Digital Literacy Series
Event Date: 11/12/2019
Event Time: 6:30pm-8:30pm
Event Location: FreeWheel, A Comcast Company,1407 Broadway, New York, NY 10018
Data-driven decision making is generating a lot of buzz in the business world. More and more companies are looking to understand their consumers and detect new business opportunities sooner, as well as respond to market changes quickly. WICT NY’s Digital Literacy series continues with a discussion on the future with data-driven decision making.
6:30-7PM – Check-in/Networking
7-8PM – Panel Discussion
8-8:30PM – Networking
Members: $15 | Non-Members: $25
Light bites and beverages included
General Manager, Data Platform at FreeWheel, a Comcast Company.
Claudio Marcus is general manager, data platform at FreeWheel, a Comcast Company. In this role, he leads data strategy to support all aspects of FreeWheel’s business, including FreeWheel Advertisers, FreeWheel Publishers and FreeWheel Markets, as well as the company’s clients, including advertisers, programmers and multichannel video programming distributors. In addition, Claudio operations associated with FreeWheel’s growing network of data,measurement and attribution partners.
Vice President, Data Innovation and Insights, Comcast Spotlight
Andrea Zapata is vice president, data innovation and insights for Comcast Spotlight, the advertising sales division of Comcast Cable. Andrea oversees the data and innovation team responsible for advanced analytics, measurement, insights, effectiveness and in-market research. In this role, Andrea focuses on bringing innovative, data driven and attribution solutions to the forefront and feeding a pipeline of advancements to be scaled by product strategy and product architecture. In addition, she and her team are instrumental in delivering analytics, measurement, insights and effectiveness solutions to the markets and providing custom research insights for all lines of businesses. Most recently, Andrea was vice president, data and insights overseeing Comcast Spotlight’s data innovation and measurement team as well as the in-market client research team.
CEO & Managing Director of the Coalition for Innovative Media Measurement (CIMM)
Jane is the CEO & Managing Director of the Coalition for Innovative Media Measurement (CIMM), a non-profit subsidiary of the Advertising Research Foundation (ARF). She is responsible for developing CIMM’s strategy and vision and overseeing all day-to-day operations. CIMM is an R&D coalition of leading video-based content providers (all the broadcast and cable network groups), media buying agencies, large advertisers, media distributors and ad tech/measurement vendors formed to spur innovation in both TV and cross-platform measurement.
Senior Vice President, Precision & Performance Advertising
With two decades of media industry experience, Ethan Heftman has been with A+E Networks in various revenue generating and management roles since 2013. Prior to that Heftman was Director of Video Investment at Initiative Los Angeles where he led the largest cross platform media investment group on the West Coast. Earlier in his career, Heftman spent time at both MediaCom and OMD. Heftman’s deep knowledge of the contemporary media landscape and commitment to client strategy and results informs his current role as head of A+E Networks Precision & Performance suite of data-driven advertising tools. Precision & Performance is dedicated to improving business outcomes for brands by optimizing audience delivery within A+E’s premium content environments.