Life in the FAST Lane: The growing world of free ad supported television

Event Date: 9/22/2021
Event Time: 1-2pm ET
Event Location: Virtual

In a world where cord cutting continues to put pressure on traditional TV bottom lines, we’ve seen growth in the world of OTT. Perhaps the most rapidly growing segment is FAST! While industry pundits proclaimed consumers want their video “on demand” and linear TV was dead except for news & sports, FAST has clearly proven them wrong. There are hundreds of FAST channels across dozens of platforms in the US and beyond. Pluto TV, alone, has become a $1 billion-a-year business.

What makes a FAST channel successful? Are they marketing tools or pure revenue generators? As a content owner, how do you get started? Where are the biggest FAST opportunities for 2022 & beyond? What are the challenges or pitfalls to look for?

Join WICT NY on September 22 for a panel discussion on FAST! We’ll hear from experts across content, platform, advertising and operations as they share their insights into this FAST growing business!

This event is FREE and open to members and non members

Moderator:

Jennifer Pirot

Jennifer Pirot

President, Pirot Media

Jennifer Pirot is President of Pirot Media, an advisory firm specializing in video content distribution,  strategy and partnerships.  She is a highly respected media executive with proven experience generating revenue through business development and new product development in traditional and digital media spaces. Since 2016, her advisory work has spanned network groups like NBCUniversal, AMC Networks and The Weather Group to distributors like Verizon, Sony and FuboTV.  Jennifer continues to help companies navigate the constantly changing media landscape in order to maximize monetization opportunities, counting BritBox, MagellanTV, Nosey and XITE Networks among her loyal clients.

Jennifer spent 11 years at NBCUniversal, most notably as SVP of Digital Distribution.  In this role she oversaw digital licensing of NBCU’s stations, networks and regional services to multi-channel and online distributors, including the company’s first OTT and social deals.  She was a key player in the development of the company’s overall television content distribution strategy, providing thought leadership and tactical guidance on topics such as content windowing, advanced advertising, disruptive technologies and multi-platform initiatives such as the Olympics.  Jennifer was named 2015 Digital Sales Leader of the Year and one of the Most Powerful Women in Cable in 2014 & 2015.

Panelists:

Kim Kelleher

Kim Kelleher

President, Commercial Revenue and Partnerships, AMC Networks

As President of Commercial Revenue and Partnerships, Kim Kelleher oversees AMC Networks’ revenue organizations across its networks including oversight of linear, pricing & planning, advanced and digital sales, franchise development, gaming, licensing/merchandising and integrated marketing.

With a career spanning over two decades, Kelleher previously served as Condé Nast’s chief business officer of GQ, Golf Digest, Wired Media Group, and more. Before that, she was chief business officer of Allure, Brides, Glamour, Self and Teen Vogue, and chief revenue officer of Wired Media Group. She also served as president of Say Media, worldwide publisher of TIME and vice president, publisher of Sports Illustrated.

Kelleher was named Publisher of the Year by both Advertising Age and Condé Nast and was inducted into the American Advertising Federation’s Advertising Hall of Achievement. Recently elected to the Ad Council Board of Directors, she is a recipient of New York Women in Communications’ Matrix Award and was featured in Ad Age’s “40 Under 40” and “Media Mavens.”

Amy Kuessner

Amy Kuessner

Senior Vice President, Content Strategy & Global Partnerships, ViacomCBS Streaming

Amy Kuessner is the Senior Vice President of Content Strategy & Global Partnerships at ViacomCBS Streaming, responsible for growth strategies, partnerships, content licensing and international expansion for Pluto TV, and focused areas of Paramount +. In this role, Kuessner brings her expertise, creative vision and strategy to identify, bridge and scale symbiotic content partnerships across the multiple streaming platforms. Since its onset, Kuessner has been instrumental in the development and oversight of Pluto TV’s content acquisitions team responsible for establishing nearly 400 global content deals with major Hollywood studios, TV Networks, distributors, major sports leagues, news organizations and publishing outfits. Prior to Pluto TV, Kuessner spent over two decades in entertainment, specializing in emerging digital technologies including AVOD, linear, MVPDs and digital cinema. She has decades of experience in marketing and business development, with prior roles at NBCUniversal, Liberty Media, Sony Corporation, and DIRECTV, in addition to startups including National CineMedia/Fathom Entertainment and ByExperience. She currently splits her time between Los Angeles and Denver where she lives with her husband and daughter Claire, and dogs Peaches and Dolly.

Deanne Lewis

Deanne Lewis

Director, Business Development, Wurl

Deanne Lewis is the Director of Business Development at Wurl. Deanne has spent over 25 years in the entertainment industry, with most of that time at Warner Bros as Vice President of Sales and Strategic Partnerships.  She was one of the founding members of the digital distribution team which built the VOD and EST businesses at Warner.  Deanne was born and raised in Michigan and lived in Las Vegas, Los Angeles, and Atlanta before calling San Diego home. She attended Michigan State University and earned a Bachelor of Arts in Communications. She is married to her navy veteran husband and is a bonus Mom to her 12-year-old child.  She spends her free time as an inspirational speaker and coach and is a published author of the book, Emerge Positive. She’s also an avid reader, a mentor to young professionals, and enjoys walking outdoors, cooking, and piano.

Christine Furtado Morgan

Christine Furtado Morgan

Director, Television and Video Distribution Partnerships, Google

Christine Furtado Morgan is the Director of Telco and Video Distributor Partnerships for Google, working with the industry’s most prominent cable, telco and OEMs to promote Google Ad Manager solutions within the operator community.  Prior to joining Google, Christine was the Head of Content Distribution and Partnerships for the Americas at Bloomberg Media, where she was responsible for building publisher partnerships for Bloomberg and distributing Bloomberg content to a variety of media companies, education platforms and corporations in the region.

Prior to Bloomberg she led marketing and account management for Sony Pictures Television and feature film distribution business, working with digital platforms and broadcasters across EMEA (from London, UK) and Latin America & the Caribbean (from Miami, Florida).

Christine is a graduate of McGill University in Montreal, Canada and completed an MBA from New York University in New York City. She is active in mentoring women professionals in media through the New York Women in Communications organization. She speaks Portuguese, Spanish and French and lives in New York City with her husband and two children.

Jennifer Vaux

Jennifer Vaux

Director, Content Acquisition, The Roku Channel

Jennifer Vaux oversees content strategy, acquisition, programming and scheduling for the ad-supported component of Roku’s owned and operated channel, The Roku Channel. She is responsible for sourcing and executing innovative programming acquisition deals across a range of content and business models. She works to license content for The Roku Channel in United States, Canada and the United Kingdom. Prior to Roku, Jennifer served as VP of Network Business Strategy & Content Acquisitions for Turner’s entertainment networks forging deals for off-network television series and movie licensing. Jennifer has also worked at NBCUniversal and The Walt Disney Company in the US and Hit Entertainment in the UK.