Skills for Success – Pivot Your Career: Tech Edition with WICT
Event Date: 09/15/2020
Event Time: 6pm-7pm
Event Location: Virtual
Head of TV Partner Strategy & Development, Google
As the Head of TV Partner Strategy & Development at Google, Dina is responsible for driving the TV partnership strategy for Google Ad Manager’s publisher business. In this role, Dina focuses on advancing Ad Manager’s position in the TV ecosystem via technology partnerships, for video distributors and programmers. Prior to joining Google, Dina led ESPN’s TV and multimedia ad product strategy, following her experience managing their TV pricing, inventory and optimization strategy. Dina began her career as a national TV buyer at MediaVest, and has over 20 years experience in TV advertising buying and selling.
Dina joined Google in 2014, following 13 years of leading the TV pricing, inventory optimization and ads products strategy for ESPN/ABC Sports Customer Marketing & Sales. As Head of TV Partner Strategy & Development at Google, Dina works to bridge the digital TV and traditional linear TV ecosystems through partner engagements with TV technology providers (Operative, Imagine, clypd, etc.), as well as enabling solutions for the next generation of television. She was the business lead for Google Ad Manager’s linear addressable TV solutions for set-top-boxes, and most recently led the launch of Android TV’s monetization efforts. Dina has also contributed to Google’s efforts across programmatic TV and measurement and is a go-to subject matter expert for TV business requirements at Google. Through her experience, Dina brings a unique perspective across traditional and streaming television, and enables our solutions for the ‘converged’ TV viewing world.
Global Strategic Partnerships, Audible
Andrea Shochet is a business development leader who, for the past 17 years, has monetized content and IP through customer-facing products and partnerships for entertainment, publishing and tech companies including DC Comics, NBCUniversal and now Audible, an Amazon company. Andrea’s career has been marked by a series of pivots. She began her career as an engineer for Motorola and then as a strategy consultant with Mars & Co. before moving into the entertainment and publishing industries. For the past three years she has driven new subscriber growth for Audible through strategic partnerships and advised startups through Newark Venture Partners on third-party growth opportunities. Andrea earned a B.S. from MIT and an M.S. from Georgia Tech. She lives in Queens and enjoys kayaking the waters of NYC.
Jessie Byron-Fields is an LA native who moved to San Francisco to begin working as a Recruiter at LinkedIn in January 2018. Before LinkedIn, Jessie’s career in recruiting was in the CPG and Sports & Entertainment spaces. She enjoys recruiting because every day is different, and she is able to make a positive impact on many people’s lives all while forging some amazing relationships along the way. When not in the midst of a global pandemic, Jessie enjoys spending time with family and friends, traveling, attending concerts and festivals, trying new restaurants and working out. Jessie’s quarantine hobbies include baking/cooking, watching Netflix/Hulu/Prime/etc. and FaceTiming with friends.