Hear best practices about how content companies can use technology and new distribution strategies to increase revenue. Lunch will be served.

All proceeds from the event will benefit Girls Who Code.

PANELISTS

Portia Archer

Portia Archer

VP, Direct-To-Consumer Services, NBC Sports Group

Portia Archer was named Vice President, Direct-to-Consumer Services, NBC Sports Group in February 2016. Archer is responsible for the launch, development and management of NBC Sports Group’s direct-to-consumer digital business including NBC Sports Gold.

Archer joined NBC Sports Group after serving as Vice President, International Distribution, for Home Box Office, Inc., where she was in charge of the strategic planning and launch of HBO channels outside of the U.S. While at HBO, Archer’s duties involved the development and management of multi-platform subscription video on demand (SVOD) channels throughout Europe, Africa, Asia, Australia and Canada. In addition, she oversaw the digital/VOD relationships with HBO Ventures: HBO Asia, HBO Central Europe, HBO Nordic, HBO Netherlands, and HBO Latin America.

Prior to joining HBO in 2007, Archer led several large scale transformation efforts in Production, Programming, TV Channels and Digital at the British Broadcasting Corporation (BBC) and BBC Worldwide in London. Additionally, she was Executive Director at America Online, Inc., where she reported to the Vice Chairman and was responsible for negotiating deals with key strategic partners and new business development. Archer was also a Senior Associate in the Media & Entertainment Practice at Booz Allen Hamilton, focusing on corporate strategy, operations and technology consulting to global media companies.

Archer is a member of Women in Cable Telecommunications (WICT), Betsy Magness Class XXIV, and the International Academy of Television Arts and Sciences. She holds an A.B. in Public Policy and Economics from The University of Chicago, and an MBA from Columbia Business School.

A native of Chicago, Archer now resides in Westchester, NY.

Phil Green

Phil Green

SVP, Business Development, NeuLion

Phil Green is an award-winning versatile media executive with more than 20 years of experience working for some of the biggest brands in the sports and news industries, including NeuLion, ESPN, MLB Advanced Media, the United States Tennis Association (USTA), ABC News Radio, and WCBS News Radio. His expertise includes: digital media strategy and monetization, business development, strategic partnerships, content strategy, rights negotiation, video, mobile, social media, product development, live events, e-commerce, ticketing, and staff development.

In his current role as Senior Vice President, Business Development for NeuLion – the premier digital video platform for content owners wishing to deliver live and on-demand programming to any IP connected device (PC, mobile, tablet, gaming console, smart TV, etc.), Phil leads the team responsible for generating new business and revenue in the Americas across TV Everywhere (TVE), Entertainment, Sports, and Enterprise Services categories.

NeuLion works with the top programming brands in the world of sports and entertainment: Univision, NFL, NBA, UFC, CRTV, Carrefour, ESPN, Rogers, Sky, Big Ten Network, Poker Go & CCTV. Products include authenticated services that increase value for distribution partners, as well as subscription & PPV “direct to consumer” products that are geo-targeted to the zip-code level in any part of the world.

While with the USTA, Phil oversaw all of the association’s digital operations of more than 200 affiliated websites – including award-winning USOpen.org – and mobile, e-commerce and social media strategies. Under his leadership, the USTA saw extensive traffic and revenue growth while launching several successful new digital initiatives, including the groundbreaking US Open Live (live streaming of the US Open), award-winning iPhone, Android and iPad apps, “Find a Partner” – allowing tennis players to identify playing partners of similar skills and interests, and various innovative social media components.

Phil came to the USTA in 2007 after a four-year stint at MLB Advanced Media, where he served as General Manager, Sports on Earth, a subsidiary company that managed the digital properties and rights (websites, streaming, e-commerce, sponsorships, ticketing and mobile) for non-official MLB properties. In this role, Phil built a successful business and team that managed the partnerships with global properties including Major League Soccer, World Championship Sports Network, YES Network, and Minor League Baseball.

A graduate with distinction from the University of Michigan with a double-major in Communication and History, Phil also spent eight years with the Walt Disney Company’s sports properties – ESPN and ABC Sports. After joining the company as a production assistant with ESPN producing highlights and features for SportsCenter and other studio shows, Phil became one of the pioneers of web video when he transitioned to ESPN’s digital group in 1995. He was responsible for bringing the SportsCenter mentality to ESPN.com, managing a team that delivered dozens of multi-sport highlights to consumers on a nightly basis and covering special events including the NBA All-Star Game, NBA Finals, World Cup qualifiers, and the X Games.

With his move to ABC Sports in 1997, Phil enhanced his content expertise with a hybrid content/business role taking on additional strategic planning, business development and staff management responsibilities with the launches of websites for Monday Night Football and the Bowl Championship Series. In addition to creating several innovative content-marketing and sponsorship initiatives for the two properties, Phil negotiated a ground-breaking multi-year agreement with All-Pro running back Terrell Davis to host an interactive weekly live audio chat during halftime of each Monday Night Football game.

Susanne Mei

Susanne Mei

General Manager, PeopleTV

As General Manager, PeopleTV, Susanne Mei spearheads the strategic oversight for Time Inc.’s free OTT streaming network, which launched in September 2016. PeopleTV offers premium short and long-form programming, encompassing celebrity, pop culture, lifestyle and human interest stories. In her management of the ad-supported video on demand (AVOD) platform, which has garnered more than two million downloads over the past year, Mei oversees the daily operations for the network, including revenue and marketing. Mei joined Time Inc. in 2015 as part of the Video Distribution team, and worked across the leading content company’s vast portfolio of premium brands and platforms with a focus on video distribution partnerships.

Mei joined Time Inc. with more than 20 years of experience in the entertainment media business. Previously, Mei served as Vice President of Digital Distribution and Business Development at IFC Films, a division of AMC Networks. In this role, she was responsible for revenue and strategy on all transactional digital platforms, including iTunes, Xbox, Amazon and GooglePlay, among others. Additionally, she led the team that launched the SundanceNOW Doc Club subscription video on demand (SVOD) service and ran the day-to-day operations.

In 2006, Mei served as Vice President of Digital Media for the Smithsonian Network during its launch. It was Mei’s previous role as Director of Business Development at Showtime from 2002 to 2006 where she was an integral part of the team that executed the groundbreaking deal with The Smithsonian Institution to launch the Smithsonian Network. During her tenure at Showtime, Mei was responsible for mobile, VOD and new channel development.

Mei’s start in the strategic world of digital media began as a Strategy Consultant at Concrete Media in 2000. Prior, she spent several years in production at ABC News, and contributed to the development and launch of the original abcnews.com.

Mei earned her BA at Tufts University and her MBA at The Stern School of Business at NYU. She lives in New York City with her husband Ron and their two children.

 

Patricia Burgos

Patricia Burgos

Director, Marketing Strategy, Univision NOW

Patricia Burgos, Director of Marketing Strategy, leads brand, acquisition and retention efforts via both owned and paid media channels for Univision NOW – Univision’s direct to consumer video subscription service. Launched in 2015, Univision NOW has grown to become the premier destination for Spanish-language entertainment. Subscribers to the service enjoy everything from instant access to live streams of the Univision and UniMás broadcast networks, including local station news, to a library of over 5,000 hours of on demand content available on any screen, anytime, and anywhere.

Before launching Univision NOW, Patricia created partner marketing campaigns driving awareness and engagement for Univision programming on Hulu, Netflix, Xbox, Samsung Smart TVs, Kindle Fire and other SVOD and TVE platforms. Patricia managed the strategy, development and execution of these multiplatform brand and content campaigns working directly with clients and across numerous internal divisions.

Prior to joining Univision in 2010, Patricia developed consumer marketing campaigns for Viacom’s MTV Tr3s, an entertainment network geared towards young bilingual / bicultural Latinos. A Temple University graduate with a degree in marketing, Patricia stays on top of the latest digital trends but still makes time to dine Pat the best burger joints in NYC and stream her favorite Korean dramas.

MODERATOR

Melody Hahm

Melody Hahm

Finance Writer and On-Air Reporter, Yahoo!

Melody Hahm covers entrepreneurship, technology and real estate at Yahoo Finance. She previously worked for CNBC’s flagship show “Squawk Box,” where she was a segment and breaking news producer as well as a social media editor. Hahm graduated from Bowdoin College with a degree in Spanish literature and international relations. She is fluent in Spanish and Korean.



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